Heart of Gold

The friendliest heart in town

The Royal Victoria Regional Health Centre was looking for a friendly way to let people know about heart attacks. I thought it best to show a friendly heart and through the use of choice copy, bring to life a world of facts not many of us think about.

Spending time up north, especially in the summer seasons is a blessing to most. What we don’t realize is when you’re in serious trouble, help can be very far away.

The core concept was simple, show everyone how far they are from cardiac care. To achieve this, we integrated with google maps; this allowed us to show the users location and calculate the distance to nearest cardiac care unit.

I was tapped to not only to produce the branding but to lead the overall execution across Barrie and the Muskoka’s. This was a blessing of a project to work on and the hard work paid off with honours from awwwards.com

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